Seerfest: 1-Day Marketing Conference for People
In Partnership with Google
Seerfest is your affordable, charity-driven, 1-day marketing conference with 18 speakers focused on the people behind the search.
What are the problems they're trying to solve? How can you integrate data to understand their entire experience? How can you pull it all together to help them solve their problems?
What You’ll Learn:
Google updates their algorithms to better serve people. But marketers are often stuck chasing an understanding of the algorithm. How can we focus on an understanding of the people instead and run neck and neck with Google?
$100 Ticket Includes:
$99 of your ticket goes to Think Dignity, a non-profit focused on homelessness in Seer San Diego’s East Village neighborhood
18 speakers providing actionable content and conversation
Networking with marketers like you, who want to figure out how to better help people
Refreshments and food throughout the day followed by a sweet evening networking event
We understand $100 may not be affordable for everyone. In that vein, we have a handful of sponsored spaces. Please email [email protected] for more info.
If you're interested in sponsoring a ticket, please email [email protected] as well.
Schedule:
- 10:00 to 11:00 AM: Registration, Light Breakie, & Speaker Mingle
- 11:00 to 11:30 AM: Opening Remarks
- 11:30 to 1:10 PM: Choose Your Own Path Sessions
- 1:10 to 2:20 PM: Networking & Lunch
- 2:20 to 4:00 PM: Choose Your Own Path Sessions
- 4:00 to 6:30 PM: Straight Track Keynote Sessions
- 6:30 to 8:00 PM: Reception, Networking, & Speaker Mingle
Speakers:
Using Power BI to Bust Silos | Wil Reynolds, Founder & Director of Digital Strategy @ Seer Interactive
Reuse, Recycle: How to Repurpose Your Content | Ashley Ward, Speaker & Evangelist @ SEMRush
SERP Analysis for Content Strategy | Ross Hudgens, Founder & CEO @ Siege Media
How Improv Can Teach You to Love Your Agency | Robin Aguilar Francis, Director of Audience Development @ Autodesk
Storytelling Secrets That Will WOW Your Audience | Gary Ware, Founder & CEO @ Breakthrough Play
Turning Your Strategic Assets into an Actionable Content Plan | Lindsay LaShell, Founder @ Diamond & Branch Marketing
Understanding Audience Personas to Reach Consumers Across Buying Stages and Channels | Marcela De Vivo, Digital Marketing Analyst & Speaker @ SEMRush
Start with Who: A How-To Guide for Creating Successful Marketing Strategies | Rob Ousbey, VP @ Distilled
Using SEO to Build Your Customer Journey Machine Models | Eric Wu, Head of Growth & Production @ BloomNation
The Conversion Disconnect: Why Ad Platform Data Misguides You in Lead Gen | Erika Schmidt, Senior PPC Associate @ Seer Interactive
Why Google’s Changes are Pushing SEOs to be Better, People-Focused, Brand-First Marketers | Sheena Schleicher, Founder @ Schleicher Marketing
The Psychology of SEO | Jordan Frank, SEO Team Lead @ Seer Interactive
Data Sources, Assemble! Getting Cross Channel Audience Insights | Kati Polaski, SEO Manager @ Seer Interactive
Human-Centered Design | Rajni Roshan, Emerging Technologies Client Manager @ IBM
Topic Coming Soon | Darryl Grier, Content Optimization Strategist @ Nerdwallet
Taking Down a Titan: How Brands Can Fight Amazon & Win | Emily Schmidt, eCommerce Strategist @ Seer Interactive
Customer-Content Fit: A Framework for Producing Content that Attracts Customers | Benji Hyam, CoFounder of Grow & Convert
PPC: Stop Bidding, Start Living | Alyssa Bambrick, Sr. PPC Manager @ Seer Interactive
